Running Navvo isn't free. Here's how we sustain the project without selling out.
Let's be real: Navvo doesn't make money yet. We're in the "build something useful first, figure out revenue later" phase.
The site runs on our own dime—hosting costs, database fees, domain registration, and way too much coffee. We're okay with that for now because we believe this needs to exist.
đź’š No ads. No affiliate links. No sponsored posts. Not yet, not ever (on those first two).
These are non-negotiable. No matter how tempting:
❌ Affiliate commissions
We will never earn money when you click through to a tool. That creates perverse incentives to recommend expensive or high-commission tools over better alternatives.
❌ Selling your data
Your browsing history, saved tools, and email address are yours. We won't sell them to marketers, data brokers, or anyone else.
❌ Paid rankings
Tools can't pay to appear higher in search or get featured on the homepage. Rankings are based on actual quality and relevance, period.
❌ Fake reviews
All reviews come from real users who verified they've used the tool. No vendor can pay to remove negative reviews or boost positive ones.
Eventually, we need to sustain this. Here's what we're considering—all without compromising the core promise of honest, independent curation:
Vendors could pay for a "Featured" badge or homepage placement—but we'd disclose it with a clear label, and it would NEVER affect search rankings or our honest reviews.
Think: "Sponsored" on Google, but we'd be way more obvious about it.
A paid membership ($5-10/month) that unlocks extras like: advanced filtering, price alerts, tool stack recommendations, and priority access to new features.
The core product (browsing, Exit Clarity, reviews) would stay 100% free.
A paid dashboard for tool vendors to see how their listing performs (views, saves, selections), plus insights on user feedback—without giving them control over reviews or rankings.
Like Google Analytics, but for their Navvo listing.
Whatever we do to make money, we'll tell you about it. No sneaky business models hidden in the fine print.
If we ever launch a paid feature or accept sponsored placements, we'll announce it clearly on this page and mark paid content with unmissable labels.
The core promise doesn't change: honest curation, no bullshit, and tools ranked by quality—not money.
If you have concerns about our business model or see something that doesn't match what we've said here, call us out.
Email us: hello@getnavvo.com
We promise to respond within 48 hours. Holding us accountable is part of the deal.